Artificial Intelligence Slowly Exploded Into B2B Marketing in 2017, and It’s Not Stopping There
Artificial intelligence really took hold in B2B marketing in 2017; 2018 promises to be even more of a banner year for AI in this lucrative area.
(Ontario, Canada) April 3, 2018
The year 2017 saw many technological advances, including the rapid growth of artificial intelligence (AI) in B2B marketing. Overall, AI has affected many different parts of the marketing strategy, as well, including account identification.1 Predictive intelligence is one major area of AI making advances into areas such as voice assistants and smart home technology, and is utilized by Clickback’s robust B2B lead generation software.
Another aspect of AI making headway in the B2B arena is data aggregation2, such as that used in the list cleaning features of Clickback’s email lead generation software Clickback MAIL. This product processes external data sources on a continuous basis, maximizing deliverability.
Artificial intelligence allows marketers to tap into audiences that show initial signs of intent and automatically trigger the delivery of personalized messaging or advertising campaigns. This type of activity engages potential prospects in a relevant conversation early in the buying cycle. As an example, if a company happens to research one of a marketer’s competitors, the marketer can launch an advertising campaign comparing the benefits of the marketer’s product with those of the competitor.
“The lead intelligence features of Clickback’s website visitor identification software, called Clickback WEB, includes everything from advanced lead scoring to behavioral data,” said Kyle Tkachuk, CEO of Clickback. “This turns a chaotic pile of data into an overview of predictable buying behavior for B2B marketers and sales teams. We’re on the verge of a whole new world, and 2018 will see even more advances for AI in marketing.”
Tkachuk sees a number of interesting advances for artificial intelligence in marketing for 2018, including the use of AI for the delivery of an individual experience to each customer. Artificial intelligence allows the switch to an automatic versus a manual approach in such personalization. This automation will make personalized website experiences for visitor’s possible.3
Founded in 2000, Clickback Inc. is a software as a service (SaaS) company that helps thousands of marketing and sales professionals accelerate their lead growth using cloud-based B2B lead generation products.
Clickback is one of the world’s first SaaS companies to offer an email lead generation product (Clickback MAIL) that provides a safe and proven method of securing profitable B2B leads to mid-market and enterprise companies.
In late 2016, the company launched their second B2B lead generation product (Clickback WEB), which is software that can identify the companies which came to a website but didn’t make contact with the business—it’s like having caller display for your website.
Since launching, Clickback WEB has recovered 1,326,415 leads for its users. Clickback was ranked #106 on the 29th annual PROFIT 500 ranking of Canada’s Fastest-Growing Companies by Canadian Business (2017). For more information on Clickback or its software products, visit https://www.clickback.com.
- “Artificial Intelligence Is Changing the Rules of Account Identification.” MarTech Today, 28 Sept. 2017.
- “It’s Not Big Data, It’s The Right Data: How Predictive Intelligence Is Transforming B2B Marketing.” InsideBIGDATA, 15 Sept. 2015
- “10 Marketing Trends to Act on in 2018.” Smart Insights, 3 Jan. 2018.