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Our Latest B2B Lead Generation Blog Posts:

How to Synergize Social Media and Email Marketing

Social media and email marketing are two of the most common marketing channels. However, many marketers tend to think of their channels as separate entities.   The truth is that you could be getting more value from your channels by synergizing them – using them to reinforce each other.   Today, we’re going to cover… Continue Reading

10 Best Cold Email Subject Lines to Boost Re-Engagement

You know what they say: there’s no second chance at a first impression. Consider cold email subject lines your first handshake or ice-breaker, and that’s why a compelling subject line is vital to your overall email marketing strategy. Continue Reading

6.3 Billion Lead Generation Emails and Counting

Back in 2014, we posted about how our clients had collectively sent more than 1.4 billion emails using Clickback MAIL, our email lead generation software.   Today, that number has soared to 6.3 billion. That’s a lot of emails! In fact, that averages out to our clients sending over 2 million emails every day.  … Continue Reading

California Consumer Privacy Act: How to Make Sure You’re Compliant

The clock is ticking for companies that do business in the USA, and California in particular. With a compliance deadline of January 2020, the California Consumer Privacy Act (CCPA) is poised to severely impact businesses.   The CCPA is widely regarded as being the start of GDPR-like privacy legislation in the USA. The two acts… Continue Reading

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