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Our Latest B2B Lead Generation Blog Posts:

How Often to Send Marketing Emails (and Reduce Audience Fatigue)

“How often should I send marketing emails” is a very common question – one that pretty much every digital marketer has asked, at some point or another.   Unfortunately, there’s an overload of information on the topic out there, and a lot of it is either contradictory, specific to certain types of business, or generally… Continue Reading

7 Email Marketing Mistakes to Avoid

There’s plenty that can go wrong with an email marketing campaign. Email’s been around for a long time, but people still make plenty of mistakes.   When your emails are full of errors, you’re undermining your own authority and professional impression.   Here are some of the most common or important email marketing mistakes to… Continue Reading

Digital Marketing Psychology: 6 Tips to Drive Conversions

The heart of marketing is psychology. It’s understanding who your audience is – how they think, what they want and need, and what motivates them.   The messaging will change based on who you’re targeting, but the core psychology won’t. We’re all human, after all, and there’s a baseline to what makes us tick.  … Continue Reading

Is Buying Targeted Email Lists the Right Marketing Strategy for You?

Buying targeted email lists can quickly improve your lead generation, but only if you know what to do with them. There’s a lot of conflicting and contradictory information around the topic, though, and as a result many marketers consider purchasing contacts to be bit of a gamble.   In truth, it’s an effective strategy. Purchased… Continue Reading

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