Traffic conversion is always a very hot topic in the business world. No matter how much traffic you’re bringing in to your website, what really matters is how many of them convert. There are entire companies that specialize in helping people perform conversion rate optimization (CRO).
It’s something you can spend a lot of time and money working on.
We’re here to give you some tips you can put into action immediately to multiply the rate at which website traffic converts.
Traffic Conversion Tips: How to Quickly Double Your Website Leads
Here’s something you might not know: the amount of conversions you’re getting is only about 2% of your total traffic. The rest of your website visitors leave without converting. With good CRO, you can improve that to around 4%, doubling the amount of conversions.
There’s another trick you can use to get even more website leads – we’ll talk about that at the end. First, we’re going to give you a brief rundown of ways you can perform quick, effective CRO on your website.
Reduce Page Load Time
This one will benefit your CRO and your SEO (search engine optimization) at the same time. Here’s why it matters:
- Slow page load speed directly impacts your Google search rankings
- Slow page load speed strongly increases the likelihood of a visitor bouncing.
Page load speed is a factor that Google considers when determining your page’s ranking. If people don’t see your page, they won’t go there – in fact, they might end up on your competition’s page instead. You don’t want that.
If your page loads slowly, people will click away from it and try something else. Some stats directly from Google: when your page takes 3 seconds to load (compared to 1 second), the probability of the visitor abandoning the page increases by 32%.
It gets worse: at 5 seconds, page abandonment probability goes up by 90%. At 6 seconds load time, people are 106% more likely to give up and try elsewhere. That’s over double the chance of a visitor never even reaching a fully-loaded page.
Here’s a few tricks you can use to optimize your page load times:
- Minimize HTTP requests by cutting out unnecessary content. An HTTP request is made for every element of your webpage, like images, stylesheets and scripts.
- Also analyze the content on your page – can you cut out images, or reduce their file size? Large images are often a major culprit for slow page load times.
There are plenty of other ways you can improve your page load times as well.
Watch Visitor Behavior and Optimize for Traffic Conversion
The best information you can get on how your visitors engage with your website comes from the visitors themselves. Tools like Hotjar enable you to watch the behavior of visitors on your webpages. You can see exactly what they were looking at, mouse movements and clicks.
This can be a powerful source of information. For example, if you have an interactive element on your page that nobody is engaging with, you can consider decluttering by removing that element.
Another case might be that the form you’re encouraging people to fill out is too long, and people are giving up halfway through or attempting to submit the form without filling particular fields. In that case, it’s worth considering whether you can cut those fields from your form to streamline the conversion process.
You can glean a lot of useful information from watching how visitors engage with your website, identifying where friction occurs, and tweaking to correct the issue.
Tap Into the Traffic That Isn’t Converting
Even if you’ve improved your traffic conversion enough to double your conversion rate, around 96% of your traffic still isn’t converting. That’s okay – that’s a normal rate. However, you could be tapping into that 96% to generate new leads.
That’s what Clickback WEB does – it unlocks the full lead generation potential of your website by allowing you to gain leads from among the visitors who didn’t convert.
It identifies the companies who visited your website but didn’t convert and gives you a range of information about them, such as company name, annual revenue, size, and industry. You then have the opportunity to gain contact information for leads at that company, including key decision makers.
These are high-value leads that have already displayed interest in your products or services – they were on your website, after all. Instead of vanishing without a trace, Clickback WEB enables you to add them to your funnel.
See for yourself – sign up for a 14-day free trial. There is no obligation to purchase afterwards, and no credit card required. We’ll even give you a 1-on-1 tour of the software so you can see exactly how to get the most out of your free trial.