Have you ever had to set up an SPF Record before? It’s one of the standard methods of fighting spam on the internet.
Learning how to set up an SPF record is one of the first steps to take when using the Clickback MAIL email lead generation software.
What is an SPF Record?
Consider an SPF record (Sender Policy Framework) to be like an invisible handshake between mail servers across the internet. It’s a TXT record that is part of a domain’s DNS (Domain Name Server) zone file. The SPF record specifies a list of authorized hostnames/IP addresses that an email can originate from for a given domain name.
When a mail server receives an email message, it looks for many different sender signals. There are 2 key pieces of data that will affect Clickback MAIL campaigns:
- The Sending Address
- The Reply-To Address
Typically, when you send an email, receiving mail servers can see that the reply-to address and the message are coming from the same place. When you use Clickback MAIL, the reply address that you have set up is not actually coming from the mail server that is sending the message.
This means that when the receiving server gets your message, the sender and the reply-to address do not necessarily match up. This is a trigger for many spam filters and mail security programs.
This is where the SPF record comes into play.
The SPF record tells the receiving mail server that Clickback MAIL is allowed to send email on your behalf. Having a properly configured SPF record is the first step to help ensure that your non-opted-in email campaigns are properly delivered.
That is what the SPF record is used for, and why it is a must to have it properly configured before you start using Clickback MAIL. Now you know how it works, and why you need it. We can now look at exactly what an SPF record is.
What is an SPF Record?
The SPF itself is a short line of text that is inserted into a document known as a DNS record. If you aren’t accustomed to looking at code or any kind of programming language, it might feel intimidating. Fortunately, the line of code that’s important is actually quite simple.
An example SPF record code will look like:
This is an actual Clickback SPF record reference. This little line of code is what tells recipient mail servers that Clickback MAIL is allowed to send email on your behalf.
Where does the SPF record go?
The SPF record is put inside a text file that is associated with a domain host, and this is not something that Clickback can do for you. This process often requires password-protected access to your domain, and Clickback will never ask for that kind of information.
If you have an IT professional, they should have very little trouble in setting up this record for you, for your reply email address. If you are doing this on your own, a quick call to your domain provider can usually get this task taken care of quickly.
There are a couple of things that you should be aware of that will help ensure that the SPF record is set up properly. The SPF reference must be in the TXT file portion of your DNS record. There can only ever be 1 TXT file record in the DNS.
However, there can be multiple entries in the text file including the one for Clickback. This means that you can have multiple SPF references including the reference to Clickback.
This little bit of work will go a long way towards improving deliverability to your purchased lists, using Clickback MAIL.
Our email lead generation software includes tools that help you get the most from your account such as helpful training videos, and live support. Start generating warm leads by sending emails to your non-permission based list using Clickback MAIL today.