How to Make Your Website a Sales Prospecting Tool

How to Make Your Website a Sales Prospecting Tool

These days, the bulk of the B2B buyer journey takes place in the form of personal research and exploration. Decision makers will search the internet, read reviews and explore the content on your website long before they choose to move forward. Are you willing to patiently wait (and hope) that these website visitors fill out a contact form on your website?


Clickback WEB is a powerful sales prospecting tool that can identify early-stage leads, and give your sales teams what they need to reach out.  It lets you connect with the right people, at a critical stage of the buyer journey.


website visitor identification


A Sales Prospecting Tool to Uncover Hidden Leads


Website visitor identification software can be a tremendous way to identify B2B leads because it lets you see whos visiting your website. It not only identifies the visitors in a way that is useful to sales and marketing teams, but it alerts you when a prospect re-visits your site in the form of an email.


This indicates that your prospective client could be researching your product, at which point you can reach out to them with a solution while they are most engaged.  By watching the pages of your site they explore, you can paint an accurate picture of the user’s buyer persona.


Depending on the profile of your prospect, and the content being consumed – sales can reach out to close the contact, or the information can be delivered to marketing for further nurturing.


Clickback WEB


Leveraging visitor identification software to watch what users are doing is only half of the equation. The real value is in the way it isolates the most useful information and delivers it to sales. Clickback WEB streamlines your lead generation efforts by uncovering useful visitor behavior on your website.


Visitor Identification Software for B2B Lead Generation


If you’re familiar with website visitor data through Google Analytics, you’ve probably got some great insight into the behavior of your audience.  The problem is, you can’t quickly pass this information over to sales in a meaningful way. An active sales team doesn’t have time to filter through endless reports to find what they’re really looking for… leads!


website visitor tracking software

Dedicated website visitor identification software acts as a sales prospecting tool for accelerated lead growth. Clickback WEB delivers the key information sales teams are looking for to fill their pipelines such as company name, locations, industries and annual revenues of the prospects.


One of the most practical features of a sales prospecting tool like Clickback WEB is the ability to set up daily email notifications to manage your pipeline more efficiently.  You’ll know when a current prospect revisits your website, so you can engage with them at just the right time.


“The first lead I called using Clickback WEB was extremely thankful for reaching out and answering questions our website couldn’t. In fact, the prospect was so amazed he wanted to know how we did it. Looking forward to more calls like this!” – Scott Filhaber, VP of Marketing and Sales, Dataman Group


A True B2B Sales Prospecting Tool


Don’t let potential leads that are researching your website slide through your fingers. Clickback WEB provides you with the contact details you need to reach out before they enter your competitor’s sales funnel. It uncovers hidden leads that would have otherwise been missed.


Clickback WEB


For more information about Clickback and our products, please follow us on Google+.  Be sure to bookmark our blog for more useful information on B2B lead generation and how Clickback WEB can turn your website into a sales prospecting tool.


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