Clever Marketing Ideas and What You Can Learn From Them

Clever Marketing Ideas and What You Can Learn From Them

From Don’t Squeeze the Charmin to Old Spice’s “Smell Like a Man, Man”, there have been some amazingly clever marketing ideas over the years.   A lot of them come from the B2C space, and it can be hard to translate that into workable concepts for B2B.   Let’s take a look at some of… Read More

How to Successfully Use a Purchased List with HubSpot

How to Successfully Use a Purchased List with HubSpot

Purchased lists – at least ones from reputable data providers – are an awesome, powerful marketing tool. HubSpot is also an awesome, powerful marketing tool.   The problem is that they don’t go together. Uploading a purchased list is against HubSpot’s terms. So how can we make use of that list without breaking those terms?… Read More

How Often to Send Marketing Emails (and Reduce Audience Fatigue)

How Often to Send Marketing Emails (and Reduce Audience Fatigue)

“How often should I send marketing emails” is a very common question – one that pretty much every digital marketer has asked, at some point or another.   Unfortunately, there’s an overload of information on the topic out there, and a lot of it is either contradictory, specific to certain types of business, or generally… Read More

7 Email Marketing Mistakes to Avoid

7 Email Marketing Mistakes to Avoid

There’s plenty that can go wrong with an email marketing campaign. Email’s been around for a long time, but people still make plenty of mistakes.   When your emails are full of errors, you’re undermining your own authority and professional impression.   Here are some of the most common or important email marketing mistakes to… Read More

Digital Marketing Psychology: 6 Tips to Drive Conversions

Digital Marketing Psychology: 6 Tips to Drive Conversions

The heart of marketing is psychology. It’s understanding who your audience is – how they think, what they want and need, and what motivates them.   The messaging will change based on who you’re targeting, but the core psychology won’t. We’re all human, after all, and there’s a baseline to what makes us tick.  … Read More

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