Wrap-Up: Our Best Posts of 2020

Wrap-Up: Our Best Posts of 2020

Oh, 2020. Like everyone, Clickback has had a tumultuous year adapting to the COVID-19 pandemic. Thanks to our rapid implementation of rigorous safety measures, we were able to avoid any cases among our staff, for which we are grateful.   Lead generation was more important than ever before this year, and we also published plenty… Read More

7 Tips for Your B2B Christmas Marketing Campaigns

7 Tips for Your B2B Christmas Marketing Campaigns

Ah, December. In a vault somewhere, someone is thawing out Michael Bublé for his annual Christmas performances. Mariah Carey will rake in almost $500,000 in royalties from “All I Want For Christmas Is You”. Old men with big white beards prepare for some supplemental income from their Mall Santa gigs.   ‘Tis the season of… Read More

How Often to Send Marketing Emails (and Reduce Audience Fatigue)

How Often to Send Marketing Emails (and Reduce Audience Fatigue)

“How often should I send marketing emails” is a very common question – one that pretty much every digital marketer has asked, at some point or another.   Unfortunately, there’s an overload of information on the topic out there, and a lot of it is either contradictory, specific to certain types of business, or generally… Read More

B2B Startup Marketing Strategies to Scale Up Quickly

B2B Startup Marketing Strategies to Scale Up Quickly

So you’re a B2B startup looking to grow. You’ve got a website, a solid product, and a whole lot of motivation. What you don’t have is traction. How can you take your B2B startup from zero to hero?   Googling keywords for your industry gives you results that are dominated by the established major players.… Read More

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