How Long Should a Cold Email Be to Get Results?

How Long Should a Cold Email Be to Get Results?

Creating a good cold email can be challenging. How long should it be? You need to take someone from “totally never heard of you” to “interested enough to click and convert” in one email. Doesn’t it make sense to put in enough information to convince them?   On the other hand, if it’s too wordy,… Read More

The Best Lead Magnet Ideas for B2B Marketing in 2020

The Best Lead Magnet Ideas for B2B Marketing in 2020

Lead magnets are a great way to draw in leads. The name gives it away a little.   The problem with lead magnets is how much time they take to create, especially when you get into whole new realms like podcasting.   Here’s the trick: you can take the content you already have and repurpose… Read More

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