How Buying Email Marketing Lists Can Skyrocket Your Lead Gen

How Buying Email Marketing Lists Can Skyrocket Your Lead Gen

The blog ‘How Buying Email Marketing Lists Can Skyrocket Your Lead Gen’ was originally written in 2019. It has been reworked and modernized for 2021.   Buying email marketing lists is an approach that many marketers are wary of. And understandably so – a quick search shows articles explaining why it’s a bad idea, that… Read More

Balancing Long and Short Term Marketing Strategies for Success

Balancing Long and Short Term Marketing Strategies for Success

Sometimes being a marketer can feel like you’re trying to balance a bunch of spinning plates. A successful marketing strategy means managing all kinds of different channels and tactics.   You can get so focused on what’s going on right now that you forget to plan ahead effectively. Or the opposite: if you’re too focused… Read More

How to Successfully Use a Purchased List with HubSpot

How to Successfully Use a Purchased List with HubSpot

Purchased lists – at least ones from reputable data providers – are an awesome, powerful marketing tool. HubSpot is also an awesome, powerful marketing tool.   The problem is that they don’t go together. Uploading a purchased list is against HubSpot’s terms. So how can we make use of that list without breaking those terms?… Read More

9 Email Design Tips to Make Your Campaigns Stand Out

9 Email Design Tips to Make Your Campaigns Stand Out

Email design can be challenging. How do you make your email stand out from all the rest? If you’re pursuing cold email lead generation, it’s extra difficult because you also need to make sure you’re not setting off spam filters.   It’s a bit of a balancing act, because you want a spiffy email that… Read More

How to Write Emails Quickly and Effectively Every Time

How to Write Emails Quickly and Effectively Every Time

A blank page can be an intimidating thing, whether it’s for a blog post, a new novel, or an email campaign. There are endless possibilities, and it’s very common to struggle with just starting.   It’s also very easy to fall into the trap of writing too much once you get that momentum going.  … Read More

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