You’ve got a strong inbound marketing strategy in place, but the leads are trickling in at a snail’s pace.
Sales is frustrated.
Marketing is discouraged.
No one is happy.
So what can you do to speed up the process?
Change your approach.
Inbound marketing is, without question, essential to the success of your business. But inbound marketing alone won’t allow you to create and sustain a steady flow of leads into your sales funnel. You need to do some additional legwork to keep those leads flowing, and that means reaching out to cold contacts and turning them into warm, permission-based leads.
Don’t believe the hype.
Cold contacts and purchased email lists have gotten a bad rap in recent years. Most Marketing Automation and Email Service Providers don’t want to work with a cold email list. But that’s not because cold contacts are bad – it’s because these platforms don’t have the capabilities to properly leverage cold and purchased data.
Before you use a cold email list, you have to clean the data. Otherwise, you could contaminate your existing database, adding incomplete or outdated data, along with unwanted spam traps and moles. This not only hurts your deliverability rating and increases bounce rates, but it also puts your reputation and IPs at risk.
Since Marketing Automation and ESPs can’t clean your data, they don’t want to put their IPs at risk. And you shouldn’t put your reputation at risk, either. If you’re going to reach out to cold contacts, you should use Email Lead Generation software.
It’s designed specifically to turn cold contacts into warm leads.
Clickback’s Email Lead Generation software will allow you to reach out to cold contacts in a way that is risk-free and CAN-SPAM compliant. Every safeguard has been put in place to protect your brand reputation. So it’s the perfect supplement to your inbound marketing program.
Data is cleaned upon import to remove bad email addresses and spam traps, keeping deliverability rates high and bounce rates low. We use our own IPs, so your corporate domains and IPs are never at risk, and our campaigns are 100 percent CAN-SPAM compliant.
Our Email Lead Generation software is easy to set up, and it integrates with most Marketing Automation platforms, so you can simply use it as an add-on with your existing software and inbound marketing strategy.
Just plug it in at the start of the process and use it to turn cold contacts into warm leads, which can then be pushed directly into your existing inbound marketing and nurturing programs. This eliminates the need for manual data transfer, not to mention the potential for error that comes with it.
Inbound marketing may be your bread and butter, but you don’t have to put all of your eggs in one basket.
Want to learn more?
Sign up for a free demo to learn more about how Clickback’s Email Lead Generation software can improve your inbound marketing quickly and efficiently.