We have discussed the idea of buying email lists many times on this blog, and how you can use this strategy generate warm B2B leads for your business. However, the general consensus online is that buying email lists is a bad idea. And we think we know why…
The problem is, marketers try to use the same tactics (and software) they use for an opt-in (permission based) list. Not only is this not effective, but it’s also against the rules of most marketing automation software and email sending providers. This can completely destroy the ROI of your purchased email list, and even get your IP address blacklisted or banned.
The trick is, you need to use an email lead generation software that was designed for sending outbound email campaigns to a cold list. When you approach outbound email marketing the right way, you generate happy customers for your business, not spam complaints.
In this post, we’ll explain the right way to go about buying a targeted email list, and how to effectively extend your reach to an unlimited amount of potential leads.
Buying Email Lists for B2B Lead Generation
Email marketing has proven to be one of the most effective ways to generate more B2B leads for your business. I think we can all agree that building a list of contacts has a huge potential for future value, but how you get those contacts to begin with, however, is open to debate.
A quick Google search will show broad statements like “buying email lists is a bad idea“, because shady marketers have ruined the reputation of this practice. They send out massive e-blasts with irrelevant content to a cold audience as if anyone would actually respond to them.
You know the emails we’re talking about. They offer you no value, have no idea who you are, and the fact that they even made it through your spam filter is a mystery.
But what about an email from a business professional that respects your time and offers you an honest solution to a problem? These are the types of emails that actually get responses from targeted prospects, and they are nothing like the spam e-blasts we just mentioned.
Emails that deliver immediate value to the reader in the form of useful information or an actionable solution get clicks. They get high-value prospects to take action and reach out to your sales team, and it really works.
The Benefits of Buying an Email List
The obvious benefit to buying an email list vs. collecting permission based contacts is the amount of time you save. Waiting for inbound permission-based leads to trickle in slowly can be painful, especially when your pipeline has run dry.
Buying a targeted email list can expand your marketing reach overnight. A reputable data provider will let you select the type of business, size, location and more to create a highly targeted list of prospects for you to market too.
How long would it take you to build this list by collecting contacts on your own? Again, the time you’ll save by buying an email list is staggering.
A purchased list can be a great asset to your business, but only if you handle it in the right way. A targeted list of email contacts in your industry can contain countless warm leads that are ready to learn more about your services and unique solutions.
The fact that you are able to expand your potential reach overnight without having to wait for opt-in contacts to trickle in makes purchased lists an interesting opportunity for growth. Yes, permission-based contacts are more likely to engage with your emails, but it also takes a long time to build.
How to Convert Cold Contacts into Leads
Even though your outbound email campaigns are well-planned, highly targeted, and offer immediate value to the reader, converting a cold audience into leads takes time. Start by focusing on collecting opt-ins to your permission-based list through engaging content.
The B2B sales cycle is long, so it may take a number of campaigns to sway a cold prospect towards your brand. They need to see that you are a real business offering a valuable service, so don’t be afraid to build your campaigns with the idea of warming your audience up in mind.
This practice is called lead nurturing, and it’s an effective way to extract value from a cold email list. Some cold contacts will be ready to fill out a form and talk to you, so make sure to provide a clear option to convert your audience into sales-ready leads as well.
Email Software For Cold Email Lead Generation
The Clickback MAIL email lead generation software was specifically designed to turn cold contacts into B2B leads. This means that it includes all of the tools needed to prepare your list for delivery including an advanced list cleaning function.
The list cleaning removes bad emails addresses and spam traps that a traditional email service provider or automation tool would ignore. The bad data from a purchased list will be filtered out, so you can be confident that you’re only delivering your message to real industry-related contacts.
Once you have imported your cold list into the software and it has been cleaned, you’ll benefit from a higher deliverability rate and an improved sender score. These results in more cold contacts receiving your message and engagement with your content.
Clickback MAIL includes an easy message creator to build new campaigns using a number of mobile-friendly pre-designed templates. You can also import existing HTML content into the advanced editor for complete control using the advanced HTML email editor.
Once you are happy with the look and feel of your email content, you can run it through an advanced spam-checker tool that uses the latest data to flag potential issues with your body content. Then, it’s just a matter of cleaning up the content so your campaign stands the best chance of reaching your cold list.
Use Clickback MAIL with your Purchased List
Once you have purchased a professionally vetted email list of industry related B2B contacts from a reputable provider, you can run the contacts through Clickback MAIL to clean the list.
Our advanced hygiene checks filter out duplicate records, spam traps, honeypots and much more. The software will also ensure that your campaigns are 100% CAN-SPAM, GDPR, and CASL compliant before being delivered.
You’ll easily be able to direct the responses from your email campaigns to the appropriate funnels. Hot leads will go to your sales team to follow up, while warm leads head over to marketing for more nurturing.
Get a demo of our proven email lead generation software today, and we’ll even help you get set up with a reputable data provider to buy an email list.