Case studies are an often-overlooked tool in the marketer’s arsenal. Sure, they can be a little tedious to create, but once you have it, a case study can be one of the most persuasive pieces of content you have. So what do you do with it? Most marketers slap a CTA on their website,… Read More
Engagement can be a source of frustration for marketers. When your email campaigns just aren’t getting the engagement you want, it’s sometimes disheartening. There are two pillars of engagement: your content itself, and your strategy for handling engagement falloff. Let’s look at how you can achieve great email campaign engagement, and strategize for… Read More
Marketing, as a concept, is ancient. It’s as old as the idea of selling something – and telling people why your thing is better than that guy’s thing, so they should buy yours. In the last two decades, it’s changed more than ever before, and it’s going to continue to evolve ever more rapidly.… Read More
You likely know what marketing automation (MA) software is, and you’re probably also familiar with the concept of an outreach email. Outreach email automation is what you get when you combine both ideas: a new strategy that enables marketers to leverage the power of email lead generation. It’s an exceptionally powerful way to… Read More
Marketing is a fun, interesting job, but like anything you spend a lot of time doing, you can get burned out. The same goes for your audience – if you’re just handing them the same old content, recycled over and over, they’ll get burned out too. Job burnout and audience burnout are, on… Read More
