Ideal Customer Profiles for B2B: How to Create and Leverage Them

Ideal Customer Profiles for B2B: How to Create and Leverage Them

Knowing exactly who your ideal customers are might seem like a given. Some marketers don’t give it much thought, though – some adopt a “whoever buys our product is the right customer” mentality.   That attitude doesn’t help you target people who are most likely to purchase, though. Effective marketing requires a strong picture of… Read More

7 Email Marketing Hacks to Multiply Your Impact

7 Email Marketing Hacks to Multiply Your Impact

Email marketing gets talked about non-stop. There’s a ridiculous amount of information out there – much of it contradictory – and it can be hard to sift through it all.   And no wonder. Email has been around since the 1970s and is still used by 93% of B2B marketers.   We’ve put together a… Read More

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