If you’re reading this and you’re hunting for cold email marketing software, congrats – you’re already looking into one of my most effective and underused tools for B2B marketing. Like any channel, cold email has its pitfalls, tricks, and best practices. One big difference is that picking the right (or wrong) software to use… Read More
Everyone likes a shortcut, especially when it makes things better, not worse. Email templates are a great example – they can take a lot of the pressure off of creating content. The problem with finding templates on the internet is that there are so many, and it’s very tempting to just paste the template… Read More
Marketing, as a concept, is ancient. It’s as old as the idea of selling something – and telling people why your thing is better than that guy’s thing, so they should buy yours. In the last two decades, it’s changed more than ever before, and it’s going to continue to evolve ever more rapidly.… Read More
Chances are, if you’ve found this blog about B2B marketing, you’ve been tasked – at one time or another – with creating a marketing strategy. A roadmap, from start to finish, that dictates your goals, challenges, actionable items, and projected results. If that’s true, then I’d also be willing to bet that you’ve been… Read More
If you’re a HubSpot user and you’re looking to start sending cold email marketing, it’s natural to want to use their awesome email platform. The problem is HubSpot and cold email don’t mix. The key to cold email success is using a high-quality purchased list, and HubSpot’s acceptable use policy prohibits purchased lists (it’s… Read More
