Cold Email Marketing Software: What to Look For

Cold Email Marketing Software: What to Look For

If you’re reading this and you’re hunting for cold email marketing software, congrats – you’re already looking into one of my most effective and underused tools for B2B marketing.   Like any channel, cold email has its pitfalls, tricks, and best practices. One big difference is that picking the right (or wrong) software to use… Read More

Building a Cold Email Template for Digital Marketing

Building a Cold Email Template for Digital Marketing

Everyone likes a shortcut, especially when it makes things better, not worse. Email templates are a great example – they can take a lot of the pressure off of creating content.   The problem with finding templates on the internet is that there are so many, and it’s very tempting to just paste the template… Read More

Using the ‘9 Ps Marketing Mix’ to Up Your Marketing Strategy

Using the ‘9 Ps Marketing Mix’ to Up Your Marketing Strategy

Chances are, if you’ve found this blog about B2B marketing, you’ve been tasked – at one time or another – with creating a marketing strategy. A roadmap, from start to finish, that dictates your goals, challenges, actionable items, and projected results.   If that’s true, then I’d also be willing to bet that you’ve been… Read More

How to Use HubSpot and Cold Email Without Breaking ToS

How to Use HubSpot and Cold Email Without Breaking ToS

If you’re a HubSpot user and you’re looking to start sending cold email marketing, it’s natural to want to use their awesome email platform. The problem is HubSpot and cold email don’t mix.   The key to cold email success is using a high-quality purchased list, and HubSpot’s acceptable use policy prohibits purchased lists (it’s… Read More

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