How to Warm Up a Cold Email List and Generate New Leads

How to Warm Up a Cold Email List and Generate New Leads

Cold email lists are an incredibly powerful tool in your marketing arsenal – but only good ones, and you have to warm them up.   It’s not hard to do, but it’s crucial.   If you’ve got a great cold list, congratulations! You’re almost ready to use it. There’s just a few things you should… Read More

Choosing the Right B2B Email Marketing Platform for You

Choosing the Right B2B Email Marketing Platform for You

Email marketing is a no brainer, but choosing which platform to use to send it can be harder. There’s a wealth of options out there, and we’re absolutely spoiled for choice.   Does the platform you pick make a real impact? Absolutely – especially if you’re sending to opted-in and cold lists. The right software… Read More

How to Reach B2B Decision Makers and Turn Them Into Leads

How to Reach B2B Decision Makers and Turn Them Into Leads

Most marketers have experienced the frustration of having a lead that’s ready to pull the trigger on a purchase – only to discover that they don’t have the clout to make that call. Sometimes you’ve invested time and effort into nurturing that lead, all of which vanishes as their boss vetoes it.   So how… Read More

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