Simple Email Campaign Optimization Techniques

Simple Email Campaign Optimization Techniques

Email is a big piece of the pie when it comes to marketing, engaging prospects, and acquiring new customers. However, there are lots of email campaign optimization best practices that many businesses don’t know about, and these could make or break your campaigns. Read More

Empathy in Content Marketing: How and Why It’s Critical

Empathy in Content Marketing: How and Why It’s Critical

At the time of writing, the world has been turned on its head due to the COVID-19 crisis. That includes marketing, too – we’ve all had to adapt to a new status quo and find different ways to keep our businesses thriving. As marketers, emotion is one of our biggest tools. We’re always trying to… Read More

B2B Startup Marketing Strategies to Scale Up Quickly

B2B Startup Marketing Strategies to Scale Up Quickly

So you’re a B2B startup looking to grow. You’ve got a website, a solid product, and a whole lot of motivation. What you don’t have is traction. How can you take your B2B startup from zero to hero? Googling keywords for your industry gives you results that are dominated by the established major players. Ranking… Read More

What Effective B2B Email Marketing Looks Like

What Effective B2B Email Marketing Looks Like

It’s certainly been a rollercoaster of a year for marketers everywhere. We’ve had to adapt to a whole new paradigm, and digital marketing is a major part of that. With so many businesses making the switch to primarily digital marketing, the overall landscape of marketing has shifted. Email’s always been a key component in many… Read More

How to Fix Bounce Rate Issues in Email Campaigns

How to Fix Bounce Rate Issues in Email Campaigns

Bouncing isn’t fun (at least not the email kind). It can get frustrating when you send awesome campaigns and watch huge chunks of it bounce right off problematic addresses. If your emails are bouncing too much, you’re causing and compounding problems for yourself. Fortunately, there’s quite a lot you can do to fix that. Your… Read More

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