At the time of writing, the world has been turned on its head due to the COVID-19 crisis. That includes marketing, too – we’ve all had to adapt to a new status quo and find different ways to keep our businesses thriving. As marketers, emotion is one of our biggest tools. We’re always trying… Read More
The article ‘How to Make Sure a Cold Email to a Potential Client Actually Reaches Them (and Converts)’ was originally published in 2019. It has been reworked and modernized for 2021. Despite how tough it can be, sending a cold email to a potential client is an extremely effective strategy for bringing in new,… Read More
If you’ve begun to dig into email marketing, chances are you’ve noticed it’s a much deeper topic than you might expect. B2B marketers have it rough – getting people to open emails can be hard. The first step to mastering email marketing is understanding your metrics. The second step is knowing how to act… Read More
Experiential marketing – that is, making your marketing activities an experience for your target audience, instead of something you spout at them hoping they convert – sounds a lot like a B2C-exclusive tactic. It doesn’t have to be, though. In fact, it shouldn’t. Making your audience actively engage with your marketing makes your brand… Read More
So you’re a B2B startup looking to grow. You’ve got a website, a solid product, and a whole lot of motivation. What you don’t have is traction. How can you take your B2B startup from zero to hero? Googling keywords for your industry gives you results that are dominated by the established major players.… Read More
