Social media and email marketing are two of the most common marketing channels. However, many marketers tend to think of their channels as separate entities. The truth is that you could be getting more value from your channels by synergizing them – using them to reinforce each other. Today, we’re going to cover… Read More
You know what they say: there’s no second chance at a first impression. Consider cold email subject lines your first handshake or ice-breaker, and that’s why a compelling subject line is vital to your overall email marketing strategy. Read More
Back in 2014, we posted about how our clients had collectively sent more than 1.4 billion emails using Clickback MAIL, our email lead generation software. Today, that number has soared to 6.3 billion. That’s a lot of emails! In fact, that averages out to our clients sending over 2 million emails every day. … Read More
The clock is ticking for companies that do business in the USA, and California in particular. With a compliance deadline of January 2020, the California Consumer Privacy Act (CCPA) is poised to severely impact businesses. The CCPA is widely regarded as being the start of GDPR-like privacy legislation in the USA. The two acts… Read More
The landscape of data protection and privacy is evolving more rapidly than ever. Just as companies have gotten used to the new, stringent requirements of GDPR, the new ePrivacy Regulation is poised to shake things up again. While GDPR and the upcoming ePrivacy Regulation apply in Europe, the global nature of modern business (and… Read More
