Cold Follow-Up Email Best Practices and Tips

Cold Follow-Up Email Best Practices and Tips

It’s no surprise that sending cold email campaigns can be a great way to generate new sales leads for your business. Once you’ve got a proven way to reach the inbox of your cold contacts, the next step is getting them to respond. You’ll find lots of practical advice for creating the perfect follow-up email online, but the truth is, your approach will depend on your audience. It’s up… Read More

How to Use Google Analytics for B2B Lead Generation

How to Use Google Analytics for B2B Lead Generation

Did you know that you can use Google Analytics for B2B lead generation? This free tool has been in operation since 2005 and is the most widely used web analytics service on the internet.   It’s an essential tool for marketers looking to improve website performance and conversion rate. The data provided is extremely useful for… Read More

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