What’s the Ideal Marketing Email Length for Cold Campaigns?

What’s the Ideal Marketing Email Length for Cold Campaigns?

Writing a great email campaign can be really challenging. You’ve got an arsenal of awesome selling points to back up your amazing product, but if you include them all, your email’s three pages long. It feels like a balancing act. What do you include to drive clicks and conversions – without making a wall of… Read More

How to Successfully Use a Purchased List with HubSpot

How to Successfully Use a Purchased List with HubSpot

Purchased lists – at least ones from reputable data providers – are an awesome, powerful marketing tool. HubSpot is also an awesome, powerful marketing tool.   The problem is that they don’t go together. Uploading a purchased list is against HubSpot’s terms. So how can we make use of that list without breaking those terms?… Read More

Email Retargeting: Squeeze More Value Out of Your Campaigns

Email Retargeting: Squeeze More Value Out of Your Campaigns

Email marketing campaigns are often executed with a fire-and-forget mentality, especially cold ones. Send out a campaign to 100,000 people, hopefully generate some leads, and write up the next campaign while you wait. Even if you’re performing A/B tests and really refining your campaigns based on your previous results, you could get more value out… Read More

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