The article ‘5 Surprising Cold Email Statistics for Better Campaigns’ was originally published in 2018. It has been reworked and modernized for 2020. Getting someone that’s never heard of you (or your business) before to open your email message is tough. Even if your products and services are a perfect solution to their needs,… Read More
As a marketer, persuasion is our profession. Our whole job boils down to “get people interested in our product or aware of our brand” and that extends to email marketing as well, of course. It can be challenging. If you’ve ever created a campaign you thought was going to knock it out of the… Read More
There are so many ways you can improve your email marketing, but here’s one you might not have thought of. Your email signature is a great opportunity to make your campaigns more effective. Yep, you read that right. Let’s take a look at some ways you can use your email signature more effectively.… Read More
Due to the importance of lead generation in our current climate, the article “B2B SaaS Lead Generation: Tips, Tricks and Tactics” has been republished. It was originally posted in February of this year. B2B marketing is an inherently competitive process, and SaaS marketing is especially cutthroat. It’s a huge industry these days, and everyone’s… Read More
Everyone wants their emails to look spiffy, and what better way to do that than to use some awesome images? If you use images the wrong way, however, you might be risking your deliverability. Especially with cold email campaigns. Let’s look at best practices for images in email and how to use them… Read More
