Cold email lists are an incredibly powerful tool in your marketing arsenal – but only good ones, and you have to warm them up. It’s not hard to do, but it’s crucial. If you’ve got a great cold list, congratulations! You’re almost ready to use it. There’s just a few things you should… Read More
Have you got a list of cold contact emails and aren’t sure what to do with them? Or maybe you’re looking for what you could do with a list before you buy one? In the B2B world, cold emails are the secret weapon in many marketers’ arsenal. Let’s examine the benefits and how… Read More
Cold email is one of those things that seems simple, but once you dig into it you find a lot more than expected. In theory, you just load up your list of cold contacts, assemble your email, and pull the trigger. In reality, there’s quite a bit more to it. Email lead generation is… Read More
Email marketing is a no brainer, but choosing which platform to use to send it can be harder. There’s a wealth of options out there, and we’re absolutely spoiled for choice. Does the platform you pick make a real impact? Absolutely – especially if you’re sending to opted-in and cold lists. The right software… Read More
Most marketers have experienced the frustration of having a lead that’s ready to pull the trigger on a purchase – only to discover that they don’t have the clout to make that call. Sometimes you’ve invested time and effort into nurturing that lead, all of which vanishes as their boss vetoes it. So how… Read More
