With so many articles discussing the risks and pitfalls of purchasing email lists, it can be difficult to find reliable information on avoiding those risks. Purchasing and using email lists effectively is an extremely powerful B2B marketing tool – and one that many marketers don’t take advantage of. This guide will show you… Read More
Knowing exactly who your ideal customers are might seem like a given. Some marketers don’t give it much thought, though – some adopt a “whoever buys our product is the right customer” mentality. That attitude doesn’t help you target people who are most likely to purchase, though. Effective marketing requires a strong picture of… Read More
A lot of work – not to mention money – goes into a great business website. There’s all kinds of overhead involved, all with the goal of driving conversion. Let’s look at a hypothetical scenario: you’ve got a great web design, and you’re promoting a solid product that you know there’s a demand for. Despite… Read More
If you want to close more sales, you need to have an edge over your competitors. A simple way you can give yourself a clear advantage over your competition is to find prospects before they do. Studies show that the first vendor to reach a prospect has a much better chance of closing the sale over the competitors that… Read More
Email marketing gets talked about non-stop. There’s a ridiculous amount of information out there – much of it contradictory – and it can be hard to sift through it all. And no wonder. Email has been around since the 1970s and is still used by 93% of B2B marketers. We’ve put together a… Read More
