Marketers never stop hunting for new ways to track down leads. Our playbook of lead generation techniques is always growing, and the more it grows, the harder it is to find something new. We just end up digging through the same list of ideas: blogs, email, social media, PPC ads, white papers, case studies… Read More
Developing a marketing plan isn’t easy. There are a lot of moving pieces involved, and it can be daunting to consider all of them. Luckily, there are a number of basic marketing strategies you can use to build a solid foundation. We’re going to outline them for you, along with tools you can use to… Read More
Cold email copywriting is half art and half science. Whether you’re sending to one prospect or thousands, you need to deliver the best email you can. It’s much harder than nurturing warm leads, because at each step of the way, you need to convince your contact to keep going and remain interested. If you’re… Read More
Lead generation tactics form the core of what marketers do, and they’re always changing. There are some staples, such as blogging and email nurture campaigns, that are tried and true. Everyone does them, because they work. However, savvy marketers are always looking for new ways to bring in the MQLs. The world of marketing… Read More
The debate over “inbound vs outbound marketing” has been going on for years, and it seems like everyone has their own take on it. There are a great deal of articles and posts out there that deal with the two main marketing tactics, but as the conversation has gone on, a number of misconceptions have… Read More
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