There’s an ongoing debate in the marketing world: is cold email dead or thriving? The answer is somewhere in the middle. Since the rise of the inbound marketing trend, it’s become much less common. It’s not dead, though – and it remains incredibly effective. The problem is that it’s very easy to get it… Read More
How are your lead generation efforts performing? If they’re doing well, that’s great – and you can use data on your marketing lead sources to perform even better. If they’re not going so well, don’t worry. We’ll show you how to get back on track. Knowing where your leads are coming from is… Read More
If you’re looking for a way to quickly scale up your lead generation, bulk email marketing is one of the best opportunities out there. It has vast potential and can bring in the marketing-qualified leads (MQLs) much faster than any other kind of content. The key factor in being successful is preparing and knowing… Read More
Keeping your funnel topped up with leads is a crucial task for marketers – and it can be a challenge. With a plethora of different tools and approaches available, drilling down to the most effective way to generate valuable leads is no small task. Here’s a list of some of the typical strategies marketing teams use to collect leads… Read More
Email marketing gets talked about non-stop. There’s a ridiculous amount of information out there – much of it contradictory – and it can be hard to sift through it all. And no wonder. Email has been around since the 1970s and is still used by 93% of B2B marketers. We’ve put together a… Read More
