Writing a great email campaign can be really challenging. You’ve got an arsenal of awesome selling points to back up your amazing product, but if you include them all, your email’s three pages long. It feels like a balancing act. What do you include to drive clicks and conversions – without making a wall of… Read More
Purchased lists – at least ones from reputable data providers – are an awesome, powerful marketing tool. HubSpot is also an awesome, powerful marketing tool. The problem is that they don’t go together. Uploading a purchased list is against HubSpot’s terms. So how can we make use of that list without breaking those terms?… Read More
When it comes to B2B email marketing, it’s all about the quality of the content you deliver to your audience. This is easier said than done, as the perceived value of your content will differ between prospects. Even an ultra-targeted email list… Read More
Email marketing campaigns are often executed with a fire-and-forget mentality, especially cold ones. Send out a campaign to 100,000 people, hopefully generate some leads, and write up the next campaign while you wait. Even if you’re performing A/B tests and really refining your campaigns based on your previous results, you could get more value out… Read More
Today’s B2B marketers are faced with many challenges surrounding their digital reputation. This includes maintaining a healthy sender reputation in the eyes of internet service providers (ISP’s) to keep email deliverability rates high. Spam traps… Read More
