How to Warm Up a Cold Email List and Generate New Leads

How to Warm Up a Cold Email List and Generate New Leads

Cold email lists are an incredibly powerful tool in your marketing arsenal – but only good ones, and you have to warm them up.   It’s not hard to do, but it’s crucial.   If you’ve got a great cold list, congratulations! You’re almost ready to use it. There’s just a few things you should… Read More

How to Reach B2B Decision Makers and Turn Them Into Leads

How to Reach B2B Decision Makers and Turn Them Into Leads

Most marketers have experienced the frustration of having a lead that’s ready to pull the trigger on a purchase – only to discover that they don’t have the clout to make that call. Sometimes you’ve invested time and effort into nurturing that lead, all of which vanishes as their boss vetoes it.   So how… Read More

Email Double Opt-In: Best Practices and Strategies

Email Double Opt-In: Best Practices and Strategies

Double opt-in is a relatively new sign-up method in email marketing, as opposed to single opt-in. There are advantages and disadvantages to both.   Depending on the context, you’ll want to use one or the other. Selecting the right opt-in approach for your campaigns is an important part of generating leads in general.   Let’s… Read More

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