How to Write a B2B Email that Drives Opens and Clicks

How to Write a B2B Email that Drives Opens and Clicks

As marketers, we’re pretty keenly aware of how valuable email can be. It’s been around for quite a while now, and it’s every bit as important to marketers today as it always has been. For all that, there are still plenty of people who haven’t got the hang of writing B2B emails that actually get… Read More

5 Ways to Use FOMO During Your Next Email Marketing Campaign

5 Ways to Use FOMO During Your Next Email Marketing Campaign

Have you ever been casually scrolling your social media of choice, and spotted a limited-time deal that was just too good to pass up – but only available for the next few hours?   You weren’t shopping, maybe you weren’t even really thinking about buying that product. But when you see that excellent deal with… Read More

When is the Best Time to Send Cold Email?

When is the Best Time to Send Cold Email?

Email marketing is still one of the most efficient and cost-effective methods for generating and nurturing B2B leads. Anyone who is familiar with the practice knows, however, that it’s a little more nuanced than writing your campaign and hitting ‘send.’ You’ll reach some of your contacts by sending your email as soon as you’ve finished… Read More

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