How to Synergize Social Media and Email Marketing

How to Synergize Social Media and Email Marketing

Social media and email marketing are two of the most common marketing channels. However, many marketers tend to think of their channels as separate entities.   The truth is that you could be getting more value from your channels by synergizing them – using them to reinforce each other.   Today, we’re going to cover… Read More

6.3 Billion Lead Generation Emails and Counting

6.3 Billion Lead Generation Emails and Counting

Back in 2014, we posted about how our clients had collectively sent more than 1.4 billion emails using Clickback MAIL, our email lead generation software.   Today, that number has soared to 6.3 billion. That’s a lot of emails! In fact, that averages out to our clients sending over 2 million emails every day.  … Read More

ePrivacy, GDPR and You: What Marketers Everywhere Need to Know

ePrivacy, GDPR and You: What Marketers Everywhere Need to Know

The landscape of data protection and privacy is evolving more rapidly than ever. Just as companies have gotten used to the new, stringent requirements of GDPR, the new ePrivacy Regulation is poised to shake things up again.   While GDPR and the upcoming ePrivacy Regulation apply in Europe, the global nature of modern business (and… Read More

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