Creating and executing successful cold email campaigns can be frustratingly difficult. There are many roadblocks, and it’s a challenge to navigate them. The most important factor that will determine whether your email campaigns hit the inbox is the quality of your contact list. If you haven’t run it through an email checker, it’s probably… Read More
When you think of B2B marketing channels, you think of things like email, blogs, social media, and Google Ads, right? Everyone wants to get more leads. What you might not know is that you could be getting a lot more leads from your website than you currently are. How? By tracking down leads who… Read More
The B2B arena is incredibly competitive, and will only grow more cutthroat over time. Every company is doing everything they can to draw in prospects, and that often means a wide range of inbound marketing content. Bringing in website traffic is a prominent goal for most companies, because your website is your biggest lead… Read More
Many marketers focus heavily on bringing in more web traffic, and rightly so – after all, the more people are looking at your page, the more conversions you’re going to get. The bad news is that only about 2% of your website’s traffic will actually convert on a form. While bringing in more… Read More
It’s a common misconception that “cold email is dead”. It’s still very much a prevalent marketing channel; the strategies and best practices have simply changed. Gone are the days of random, untargeted advertising blasts. Successful unsolicited email marketing requires a different strategy entirely. Effective email marketing can be broken down into two categories… Read More
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