As marketers, persuasion is our profession. Our whole job boils down to “get people interested in our product or aware of our brand” and that extends to email marketing as well, of course. It can be a challenging channel to really get the most out of. If you’ve ever created a campaign you thought… Read More
Today’s B2B marketers are faced with many challenges surrounding their digital reputation. This includes maintaining a healthy sender reputation in the eyes of internet service providers (ISP’s) to keep email deliverability rates high. Spam traps… Read More
Today’s B2B marketers are faced with many challenges surrounding their digital reputation. This includes maintaining a healthy sender reputation in the eyes of internet service providers (ISP’s) to keep email deliverability rates high. Spam traps… Read More
Today’s B2B marketers are faced with many challenges surrounding their digital reputation. This includes maintaining a healthy sender reputation in the eyes of internet service providers (ISP’s) to keep email deliverability rates high. Spam traps… Read More
Sending unsolicited emails is always a contentious topic in the marketing world. Some regard it as an outdated method that should be retired. Others see it as a secret weapon that gives them an edge. There’s also sometimes confusion around what unsolicited email actually means. Isn’t that just spam? There’s a difference, though.… Read More
