Clickback WEB gives you more than just the company names, it gives you the opportunity to purchase the full contact details of the leads you uncover. This means that your sales team can use this information to reach out to specific contacts using their method of choice. For some, this will be reaching out… Read More
It’s no surprise that sending cold email campaigns can be a great way to generate new sales leads for your business. Once you’ve got a proven way to reach the inbox of your cold contacts, the next step is getting them to respond. You’ll find lots of practical advice for creating the perfect follow-up email online, but the truth is, your approach will depend on your audience. It’s up… Read More
In the world of outbound email marketing, it’s crucial to understand what happens to your email messages after they’ve been sent. To properly calculate the success rate of your email campaign, you need to know what your email deliverability rate is. There is a lot going on behind the scenes of your outbound… Read More
Did you know that you can use Google Analytics for B2B lead generation? This free tool has been in operation since 2005 and is the most widely used web analytics service on the internet. It’s an essential tool for marketers looking to improve website performance and conversion rate. The data provided is extremely useful for… Read More
Outbound email marketing can be an extremely effective way of acquiring new sales leads and establishing key B2B connections. One area the sales and marketing teams often face is increasing the response rate of their cold email campaigns… Read More
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