In Times of Uncertainty, Double Down on Your Marketing

In Times of Uncertainty, Double Down on Your Marketing

In the age of uncertainty, business leaders often cut back extensively. Specifically – they cut back on their marketing. However, to safeguard, optimize and grow your business the best solution would be to invest.   By now, you’ve likely heard all the cautionary guidelines that we need to follow in order to maintain our health… Read More

Minimizing Your Email Marketing Unsubscribe Rate

Minimizing Your Email Marketing Unsubscribe Rate

It can be disheartening when people unsubscribe from your email marketing. A high unsubscribe rate is indicative of some problems you can solve, though.   Minimizing the number of people who opt out is obviously beneficial, but how do you actually go about doing it?   That’s what we’re going to look at today –… Read More

B2B Experiential Marketing? You Bet – Here’s How

B2B Experiential Marketing? You Bet – Here’s How

Experiential marketing – that is, making your marketing activities an experience for your target audience, instead of something you spout at them hoping they convert – sounds a lot like a B2C-exclusive tactic.   It doesn’t have to be, though. In fact, it shouldn’t. Making your audience actively engage with your marketing makes your brand… Read More

B2B Email Marketing: Average Open Rates (Cold and Opt-In)

B2B Email Marketing: Average Open Rates (Cold and Opt-In)

If you’ve begun to dig into email marketing, chances are you’ve noticed it’s a much deeper topic than you might expect. B2B marketers have it rough – getting people to open emails can be hard.   The first step to mastering email marketing is understanding your metrics. The second step is knowing how to act… Read More

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