How Often to Send Marketing Emails (and Reduce Audience Fatigue)

How Often to Send Marketing Emails (and Reduce Audience Fatigue)

“How often should I send marketing emails” is a very common question – one that pretty much every digital marketer has asked, at some point or another.   Unfortunately, there’s an overload of information on the topic out there, and a lot of it is either contradictory, specific to certain types of business, or generally… Read More

7 Email Marketing Mistakes to Avoid

7 Email Marketing Mistakes to Avoid

There’s plenty that can go wrong with an email marketing campaign. Email’s been around for a long time, but people still make plenty of mistakes.   When your emails are full of errors, you’re undermining your own authority and professional impression.   Here are some of the most common or important email marketing mistakes to… Read More

Digital Marketing Psychology: 6 Tips to Drive Conversions

Digital Marketing Psychology: 6 Tips to Drive Conversions

The heart of marketing is psychology. It’s understanding who your audience is – how they think, what they want and need, and what motivates them.   The messaging will change based on who you’re targeting, but the core psychology won’t. We’re all human, after all, and there’s a baseline to what makes us tick.  … Read More

Email Lead Generation Landing Page Best Practices

Email Lead Generation Landing Page Best Practices

Email lead generation is powerful, but it doesn’t boil down to just the content in your email itself.   You also need to have an awesome landing page for the recipient to convert on. It’s a key part of lead generation.   This post will help you create rock-star landing pages for your lead generation… Read More

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