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Here’s a not-so-fun fact: 68 percent of B2B companies have a hard time generating new leads. If you’re in that same boat, you know the struggle is real.
But we’ve got some good news… 94 percent of B2B buyers do online research before making purchasing decisions. If you can turn those website visitors into leads, your B2B lead generation problems are over!
Let’s look at three ways you can turn website visitors into leads and start converting more sales today.
1. Drive more traffic to your website.
If you want to turn more website visitors into leads, the first thing you need is more website visitors!
The three most commonly used B2B lead generation strategies include email marketing (78 percent), event marketing (73 percent) and content marketing (67 percent). All of these channels can be used to drive traffic back to your website and turn website visitors into leads.
For example, build each of your email campaigns around a call to action (CTA). These same types of CTAs can be incorporated into event marketing using mobile apps or even text links and scannable codes for paper materials. And content marketing is used across all channels and is perfect for social sharing – especially important when you consider that 75 percent of B2B buyers use social media in the decision-making process.
2. Design stronger CTAs.
Every CTA you design for email, social or paper marketing materials should lead to a dedicated landing page designed to turn website visitors into leads. This enables you to track results and see which CTAs are actually generating traffic and conversions. Plus, a strong CTA with a corresponding landing page makes it easier to turn website visitors into leads. You don’t have the distractions found on a random catch-all webpage, and you can make it obvious exactly what action you’d like visitors to take.
3. Use website visitor tracking software.
Sixty-eight percent of B2B professionals say increasing lead quality is their top priority; 55 percent say it’s increasing lead volume. What if there was a software that could do both?
Enter Clickback WEB, a website visitor tracking software that not only allows you to turn anonymous website visitors into leads, but also score lead quality.
You may not realize it, but as many as 98 percent of your website visitors come and go without ever filling out a form. With website visitor tracking software, you can identify these companies, gain insight into their budgets and position in the buying cycle, and identify key-decision makers with the authority to make purchasing decisions.
No more dealing with the middle man. No more sending unqualified leads to sales.
Want to know more? Sign up for a demo of Clickback WEB.