"The level of account management and support that Clickback provides our agency, in addition to the graphic design flexibility of the software are the reasons we partnered with Clickback MAIL."

Jon Cogan
President, Creative Director
Market Object
"Email submission reports are easy to understand, allowing me to improve my results, while the Clickback MAIL segmentation feature gives me awesome targeting capabilities."
"I have used various email marketing service providers but found Clickback MAIL to have the best reporting and segmentation capabilities."
"Other software limited my HTML message creativity with boxy templates. Our team designs messages using Dreamweaver- Clickback MAIL is flexible for our designers."
"Finally I found a professional (ESP) email service provider that is Macintosh friendly."
"Clickback software has expanded our marketing firm's offerings and in return helped our clients achieve their goals."
"The Clickback family of software has been a valuable part of our marketing department's strategy and has given us control over our email marketing and website branding."
Customer Acquisition Fact- "Permission marketing yields 30% increase in conversion and a 10% increase in return on investment. (Permission Marketing, Seth Godin)"
Customer Acquisition Fact- "Traditional direct marketing costs $1.50 per item, while online direct marketing averages 15-30 cents. (Andersen)"
Customer Acquisition Fact- "Traditional direct mail averages 1-2% response rate. Permission marketing averages 10-15% response rates. (Direct Marketing Association)"
Customer Acquisition Fact- "80% of your visitors will never return to your website. (eMarketer)"
Customer Acquisition Fact- "The odds of selling a product to a new customer are 15%, whereas the odds of selling a product to an existing customer are 50%."
Customer Acquisition Fact- "Email click-throughs measure 3-10x that of banner ads at 2-20% CTR."
Customer Acquisition Fact- "Internet users represent over 72% of the U.S. population and greater than 25% spend their time online using email. (UCLA Report 2001)"
Customer Loyalty Fact- "It costs 5 -10 times more to acquire a new customer than it does to retain an existing one. (Emarketer)"
Customer Loyalty Fact- "If you trail your competition by 20 points in customer loyalty you are out of business."
Customer Loyalty Fact- "Improving customer interactions is one of the single largest impact areas, across all industries.(Accenture)"
Customer Loyalty Fact- "A 5% increase in customer retention yields an increase in profits between 25 -100%"
Customer Loyalty Fact- "Repeat customers spend 67% more; After 10 purchases, a customer has referred up to 7 people. (Bain & Company)"
Customer Loyalty Fact- "Online promotions generate 2 to 5 times the customer response rates of traditional promotions."
Customer Loyalty Fact- "70% of complaining customers will do business with the company again if it quickly takes care of a service snafu."