How to Use Website Visitor Tracking Data to Improve Your Pipeline

How to Use Website Visitor Tracking Data to Improve Your Pipeline

Reading Time: 2.10 minutes

Looking for ways to accelerate your lead gen?

Well, now you can with our website visitor tracking software – Clickback WEB.

 

What is Clickback WEB?

Basically, it’s software that tells you which companies came to your site but didn’t actually contact you. You get access to the contact details of key decision makers at those companies to make reaching out a relative breeze!

 

How to Use Website Visitor Tracking Data to Improve Your Pipeline

You have valid questions about how to use website visitor tracking data to improve your pipeline, including:

“How exactly do we sort through all our website visits to see only quality leads?”

Short answer: Filters.

Filters allow you to display only the contacts you want to see, without actually losing any data but you have to know how to use website visitor tracking data to improve your pipeline.

In fact, Clickback WEB features a highly-targeted filtering system. You set the parameters and in return you get a list of ideal companies to contact.

We recently demonstrated how to use website visitor tracking data to improve your pipeline for a new customer.  How did our automated filters provide a solution?

Targeting!

 

A Real-World Example

In this particular instance, the customer was receiving visitors from all over the world, but was mostly interested in those who lived in the U.S. That gave us our starting point; we set the visit location filter to U.S. only. This narrowed the field considerably.

To narrow the field down further, the customer chose only to deal with leads that were scored greater than or equal to 10 based on their lead scoring set up. Just like that, we brought the list down to approximately 40 warm leads.

But we didn’t stop there – we drilled down further, filtering out current customers from the mix. This cut their prospects in half. Now, with 20 hot leads at their disposal, they were able to identify two leads that looked sales-ready!

Two leads today might not seem like a lot but over the course of a year those lost opportunities can really add up. Besides, in a competitive market, who can afford to lose even one lead opportunity these days.

 

It’s All Automated

Our data filtering system is automated. Set the parameters once, sit back and relax as our system sends you a list of new leads every hour, day or week – whatever your preference!

Now you can easily send your sales team the leads that truly matter to your business.

While it will take some trial and error to learn how to use website visitor tracking data to improve your own pipeline, there’s no better way to maximize your website’s ROI by generating more leads for your outbound sales team.

Accelerated Lead Growth

Share on FacebookShare on Google+Tweet about this on TwitterShare on LinkedIn

Accelerate your lead growth today

Demo of Clickback MAIL Demo of Clickback WEB

© Copyright 2000-2017, Clickback Inc. All rights reserved.