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If you’re looking to grow your database, virtually overnight, you can’t go wrong with purchased email lists. Talk about unlimited lead potential!
Unfortunately, some business owners are hesitant to work with purchased data. They ask, “Isn’t sending to a purchased list too risky?” But the question you should be asking is “How can I send to a purchased list safely?”
How can I send to a purchased list safely?
It’s true. There are some horror stories out there about marketing to purchased email lists. But here’s what you have to understand – the marketers who tell those stories didn’t understand how to properly handle their lists. They didn’t ask how can I send to a purchased list safely?
When you ask yourself how can I send to a purchased list, it’s important to realize that you can’t start with a traditional ESP or marketing automation software. They’re not equipped to handle the data and you may end up with your account suspended.
Purchased data requires special software dedicated to outbound email lead generation, such as Clickback MAIL. It’s designed specifically for sending to purchased lists and turning cold contacts into warm, opted-in leads.
So how can I send to a purchased list like a pro?
With Clickback MAIL in place, you’re all set to work with purchased data. But before you start sending, you’ll want to clean your data!
Even the best purchased list will have a few bad apples in the bunch. By scrubbing your data and running hygiene checks in Clickback MAIL, you can remove redundancies, inaccuracies and potential spam traps, ensuring maximum deliverability. This is imperative to maintaining your sender score.
How can I send to a purchased list and get the opt-in?
Once your list is ready, you’ll want to campaign for the opt-in. Now, you’re probably wondering, how can I send to a purchased list and obtain permission for further email nurturing?
In a nutshell, you need to reach out with a relevant offer. Personalize your email, keep it short and to the point, but conversational. Identify a pain point and offer a viable solution and a clear-cut call to action. This will inspire the click-through.
And make sure your landing page is consistent with your offer. Never bait and switch! If you’ve promised a demo, deliver… along with an opt-in form that captures relevant data and helps gain further insight into your new lead. It’s a win-win for everyone!
Watch cold contacts turn into warm leads!
Once you have the opt-in, you can add the new lead to your permission-based nurturing campaigns. Or if they’re red hot and sales ready, you can streamline the process and deliver them directly to sales!