THE CLICKBACK ADVANTAGE

Clickback provides marketers and agencies with a ‘competitive edge’ like no other email marketing software. Our unique MKW Technology makes Clickback best of breed. We provide the highest deliverability with our ‘closed customer network’ and partner programs that are like no other. Clickback was designed by and for marketers and agencies with software features not available elsewhere. Learn what the other ESP’s (email service providers) are not telling you and Stay Smarter.

Click on an Advantage below for details.
 

1. Stay Smart. Stay Ahead.

Just like when buying a new car, based on your desired outcome and features of the car, you can select anything from a Lada to a Porsche. The same holds true with email service providers or ESP’s. There are ESP’s that focus on helping small business owner that want to blast out a new lunch menu to all their customers and need the software to be dumbed down and very simple to get in and out with little to no reporting.

Then there is Clickback. Our offering is marketer or agency focused. Our software is designer friendly so we do not restrict your creativity with fixed templates. Most importantly our software helps you Stay Smarter by tracking data and reporting back valuable information that allows you to learn more about your messages, campaigns, offerings and your recipients.

2. You will get higher deliverability

Yes, we only want customers that are serious about sending opted-in emails to their recipients and not spam. This is accomplished by not allowing instant sign-ups on our website and by not selling our product instantly to end customers. All customers inquires are forwarded to our network of partners to screen out spammers and help our customers to be successful with email marketing. We do not sell direct to end customers and compete with our partners as all other ESP’s currently do. The benefit of customers signing up through partners is we do not attract spammers that can get our servers blacklisted and reduce deliverability for all our customers.

No direct public access, means no spam, no blacklists and high deliverability.

3. Only Clickback features MKW Technology

There is basic target marketing is available with any ESP offering, but with Clickback’s unique MKW Technology, you receive a better analysis of an email campaign then any other ESP.

MKW (Marketing Keyword) Technology is a unique and powerful marketing technology only available in Clickback MAIL. It collects, tracks and interprets valuable data about your recipients and their interest in your offerings each time you send them an email. To the marketer, it is invaluable market research data accessed through our ‘Email Analytics’ reports or the data can be leveraged through our ‘Segment Builder’ feature to create targeted email marketing campaigns with Clickback MAIL PRO. This is very cool stuff, sign-up for a webinar to see it live.

4. Hands On. Or Hands Off. It’s Up to You. 

Working with a network of partners and therefore a closed network of customers, we can provide each customer with various sending options. Some customers prefer to be hands off and let the designer or agency fully manage each email submission on their behalf and only be involved with sign-offs. Alternatively some businesses want their marketing staff to manage each step of the submission process and prefer a self-managed solution, either is fine with Clickback.

5. You do not have to send emails blindly anymore.

Testing your email messages has been a tedious event sending to various email addresses and testing spam filters to make sure the content is good. With Clickback a click of a button we do a content and deliverability audit that includes over 10,000 tests against your message. Clickback Audit will confirm deliverability into all major ISP’s inboxes i.e. Hotmail, it will show you how it will open in all the key email readers i.e. Gmail, including mobile devices i.e. Blackberry and it will let you know how it will score with all commonly used spam filtering software i.e. Spam Assassin.

There are many advantages to using Clickback for your email marketing needs, so we had to limit it to the top 5. But if you would like to learn how others Stay Smarter with Clickback, please contact our sales team for a one-on-one demo.