Send B2B prospecting emails to your lists without the concern of being banned or blocked by your ESP. 100% CAN-SPAM compliant, you can now take your trade show leads, business cards from network events and purchased lists and send targeted email messages.
Generating business-to-business (B2B) sales leads using email marketing is a very cost effective tool.
Clickback Prospector provides a proven and reliable email prospecting system that allows you to generate quality business to business lead generation through the sending of non opted-in email communications. 99% of email service providers don't allow it; they consider your list SPAM.
Now, not only can you send sales prospecting email campaigns, you can track them like never before. Through our Email Marketing Intelligence Technology (EMIT) your lead scoring can include the call-to-action and offers that have the most success over multiple campaigns. With integration into your company's CRM software, including Salesforce, identifying the warmest leads will help sales teams close more leads faster. Your lead nurturing efforts will be more relevant and based on actual behavior.
With every campaign you can:
- Track what words or topics caused your prospect to take action
- Assign sales people to specific prospects and segment lists by sales rep
- Integrate key information like the prospects name, interests, past conversation points or even dates specific to each lead thus making the email appear like it was sent directly from the sales rep
- Track results in Clickback Prospector, Salesforce, or virtually any other CRM software
Because of the unique tracking ability of Clickback Prospector, the success of your follow-up calls will increase. Your sales team will have access to detailed reports showing what each prospect clicked on from the emails you sent them. This allows your team to talk to the prospect about what they're interested in, turning a cold call into a warm lead.
Clickback Prospector is 100% CAN-SPAM compliant, so if you're ready to generate better leads with email marketing, we can help.