5 Quick Lead Generation Tips You Can Use in Your Next Email Campaign

5 Quick Lead Generation Tips You Can Use in Your Next Email Campaign

For 89 percent (Source: Mailigen) of marketers, email has become the primary channel for lead generation. But just sending emails isn’t enough; you need a foolproof strategy. Here are five lead generation tips that will boost the effectiveness of any email campaign.   #1: Personalize Your Sender Name and Subject Line No matter how targeted your content may… Read More

Why Your Email Design is Key to a Killer Campaign

Why Your Email Design is Key to a Killer Campaign

When creating an email campaign, it’s easy to get hung up on the content. As they say, content is king. But if your email design induces headaches or your content doesn’t display properly, what’s the point? Here are 10 ways you can ensure your email design templates make for killer email campaigns. Use a Branded Email… Read More

How to Better Align Sales and Marketing to Close More Leads

How to Better Align Sales and Marketing to Close More Leads

Sales and marketing have traditionally operated in separate bubbles. However your sales and marketing teams should be reading from the same page or you’ll likely sacrifice efficiency, growth and revenue. So, what’s the secret to aligning sales and marketing for increased sales conversions? Check-put these five points: 1. Get Buy-In Sales and marketing don’t always work together. Heck, sometimes they hardly understand… Read More

Get to Know the 6 L’s to A Winning Lead Gen Strategy

Get to Know the 6 L’s to A Winning Lead Gen Strategy

Business growth requires a winning lead gen strategy. But you also need to convert those leads into loyal customers. Let’s look at the six Ls of lead gen and how those components combine for a strategy that not only generates leads, but also pushes them through the sales funnel towards conversion. Lead Capture Lead capture… Read More

How to Create Catchy Email Subject Lines

How to Create Catchy Email Subject Lines

Did you know that 33 percent (Source: Hubspot) of email recipients base their decision to open an email on the subject line alone? Or that they make that decision in 3 seconds or less (Source: Media Post)? The importance of catchy email subject lines cannot be understated. That’s why we’ve put together this quick three-point guide to… Read More

6 Growth Hacking Tricks to Help You Succeed at Lead Gen

6 Growth Hacking Tricks to Help You Succeed at Lead Gen

As a business, you’ll sometimes experience stagnant lead growth. There’s no need to despair. Just follow these six growth hacking tricks to fill your funnel with new leads even faster. 1. Write Impactful Headlines Whether you’re writing subject lines for an email or headlines for a blog topic, the idea is to get people to engage… Read More

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